śhrī bhagavān uvācha
bhūya eva mahā-bāho śhṛiṇu me paramaṁ vachaḥ
yatte ’haṁ prīyamāṇāya vakṣhyāmi hita-kāmyayā||1||

Meaning : O Arjuna, listen once more to My supreme words. Because you are dear to Me, I speak to you for your benefit, out of love and concern for your welfare.