anta-kāle cha mām eva smaran muktvā kalevaram
yaḥ prayāti sa mad-bhāvaṁ yāti nāstyatra sanśhayaḥ||5||

Meaning : Whoever, at the time of death, remembers Me that person will attain union with the Divine (mad-bhāvam), escaping the cycle of birth and death. This is a key verse on the importance of consciousness at the time of death in attaining liberation (moksha).