nāhaṁ prakāśhaḥ sarvasya yoga-māyā-samāvṛitaḥ
mūḍho ’yaṁ nābhijānāti loko mām ajam avyayam||25||

Meaning : I am not manifest to everyone because I am covered by My divine energy (yoga-māyā).the ignorant or deluded person does not understand or recognize Me,,, the unborn and imperishable.