mayi chānanya-yogena bhaktir avyabhichāriṇī
vivikta-deśha-sevitvam aratir jana-sansadi ||11||

My Understanding : Krishna explains that true knowledge is serving ME with complete devotion. Here, ME refers to Shiva, the inner divine power. Everything and everyone is connected to this ME. Those who lack awareness often mistake their ego or personal identity as ME, forming opinions based on their limited understanding. However, the true source of these opinions and inner guidance is the presence of Shiva within—the eternal and unseen essence.